Privacy Policy

MARCELLAATWATER.COM
PRIVACY POLICY

This privacy policy describes the personal data collected or processed when you interact with marcellaatwater.com websites, apps, stores, social media, or our other products or services, all of which are part of our (“Services”).  This policy also explains how your personal data is used, shared and protected, what choices you have relating to your personal data, and how you can contact us.

What Personal Data Do We Collect, When and From What Sources?

We ask you for certain personal data to provide you with the products or services you request.

This personal data includes your:

  • contact information including name, email, telephone number and address;
  • login and account information, including screen name, password and unique user ID;
  • personal details and purchase history;
  • payment or credit card information;
  • personal preferences including your wish list as well as marketing preferences.

When using our Services, certain data is automatically collected from your device or web browser. This data includes:

  • Device IDs, call state, network access, storage information and battery information; and
  • Cookies, IP addresses, web browser, tags, and other interactions with our Services.

Please note that we do not knowingly collect personal information online from children under the age of 13. 

Tools to Manage What Personal Data We Collect

When using our Services, we also obtain consent for certain practices. For example, we will obtain consent to use your location or to send push notifications.

In many cases, your web browser or mobile device will provide additional tools to allow you to control when your device collects or shares particular categories of personal data.  For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing.  We encourage you to familiarize yourself with and use the tools available on your devices.   

Why and How Do We Use Your Personal Data?
We use your personal data in the following ways:

       To Provide the Features and the Services You Request 
We use data to provide the requested product or service.  For example, if you make a purchase on our website, we use the contact information you give us to communicate with you about the purchase. If you contact our consumer care services, we use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question. 

      To Communicate Information about our Products, Services, Events and Promotions
If you are an existing customer, we may use the contact information you provided to send you marketing communications about similar products or services, where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information.

      To Operate, Improve and Maintain our Business, Products and Services 
We use data to operate our business.  For example, when you make a purchase, we use that information for accounting, audits and other internal functions.  We may use data about how you use our products and services to enhance user experience and to help diagnose technical and service problems. 

     To Protect Our or Others’ Rights, Property or Safety 
We may also use data to prevent, detect, or investigate fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law. 

     For General Research and Analysis Purposes 
We use data to understand customer behavior or preferences. 

     For Other Purposes
We may also use data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

Sharing Your Personal Data
We may share each of the categories of personal data we collect with the following types of entities for the business purposes described:

  • Our entities for the purposes and under the conditions outlined above. 
  • Service providers processing personal data for business purposes on our behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, advertising, analytics, manage brand and product promotions as well as administering certain services and features. 
  • Third parties to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our Service or violations of our Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation. 
  • To any other third party where you have provided your consent.

We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets. We do not sell your personal data.

Protection and Management of your Personal Data

Encryption & Security: We use a variety of security measures to maintain the safety of your personal data. Despite our efforts, no website, mobile application, database or system is completely secure or “hacker proof.”

Retention of your personal data: We retain your personal data for as long as necessary to fulfil the purposes described in this policy, unless otherwise required or permitted by law.  

Managing your personal data:  You may have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data; (iii) correction of your personal data if it is inaccurate; or (iii) deletion or restriction of your personal data in certain circumstances as provided by applicable law. We do not sell your personal data. If you request to delete your account, you can create a new account at any time. If you have a request regarding your personal data that cannot be fulfilled from your account settings, please contact us.  Contact details can be found in the “Question and Feedback” section.  We will verify your request either through a message sent to the email address associated with your account or by asking you to provide information matching what we have for you within our systems.  You or your authorized agent may request to exercise your rights. Before we can act on a request from your authorized agent, we may require verification of your identity and proof from the authorized agent that they can act on your behalf.

Managing your notifications: If you have an account, you can opt out of receiving marketing communications by modifying the preferences in your account settings.  Alternatively, you can opt-out by following the opt out or unsubscribe instructions in the message or by contacting us. Contact details are in “Questions and Feedback.”

Cookies and Pixel Tags
We collect information, which may include personal data, when you use our Services. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our websie such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.  

Our advertising and technology partners may also collect personal data when you use our Services.  These partners have committed to only use your personal data for purposes described in this policy. 

In some instances, our Services allows you to log-in with or connect your account with a third-party social media or partner account. If you do so, your use of their technology is subject to their terms and policies.

We use cookies and pixel tags to track usage of the Services and to understand our customers’ preferences (such as country and language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data, to identify trends and obtain statistics so that we can improve our Services. We may use the following cookies:

Functional: These cookies are required for basic website functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our website within a single session or from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.

Performance: These cookies allow us to improve our website’s functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow website performance.

Social media and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media.  Advertising cookies collect information to help better tailor advertising to your interests. In some cases, these cookies involve the processing of your personal data.

Using our Services with Third-Party Products and Services
Our website allows you to interact with a wide variety of other digital products and services. If you choose to connect your account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. 

Changes to Our Privacy Policy
Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our website. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices.

Questions and Feedback
If you wish to provide feedback or if you have questions or concerns, or wish to exercise your rights related to your personal data, please contact us at admin@marcellaatwater.com